Global demand for fertility and pregnancy rapid test kits market
will reach US$ 1,068.4 Mn in 2016, up from US$ 1,029.1 Mn in 2015,
witnessing 3.8% growth in 2016 over 2015. Increasing prevalence of
gynecological diseases and infertility will continue to drive demand in
2016, with dual-capability test kits gaining traction among consumers.
Pregnancy
rapid test kits will continue to witness higher demand than fertility
kits, representing US$ 600 Mn in market value in 2016. Line-indicator
kits will continue to outsell digital devices, with the latter
generating only one-third revenues of the former. Mid-stream and
cassettes line indicator pregnancy rapid test kits will witness strong
growth rates than strips/dip sticks, however, strips/dip sticks will
continue to account for the highest market value, representing US$ 197
Mn in revenues in 2016.

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